Archive for March, 2011

Mary

Self-actualization? Why bother!

If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!

 

A few months ago I wrote a blog post that basically gushed about the Swedes and their stores H&M and IKEA. I pointed out that because their society has sought to care for people, it appears that individuals have a better shot of reaching the top tier in Maslow’s hierarchy of needs. Take care of food, shelter, health care, and ideas will flow, I posited. I wonder if one can go too far? Maybe it’s possible for society to take too much care. Maybe we need to struggle.

I bring this up because the ordeal that Japan is enduring right now has brought to light a side of the Japanese society I knew very little about: the youth. Having a few of them myself, I was intrigued to read that the earthquake/tsunami have ignited an altruistic spirit in the young people in Japan. That’s not an untoward expectation. Disasters have a way of unifying us. In 1995 when we had a rain storm of near biblical proportions in the Portland metro area, the call went out to able-bodied people to help build reinforcements to the seawall at Waterfront Park. The Willamette River was expected to crest the seawall and flood the city. The reinforcements were parking barriers that were erected by hundreds of area residents who left school and jobs in an effort to keep the floodwater out of the city. It turns out we didn’t need the barriers. The river came with inches of them, then backed away. It was a moment that made us all proud; including one 12-year-old boy I knew who got to shake the hand of President Clinton, who flew out to lend his support.

Turns out Japanese youth are no different from my young friend. They just have had so little opportunity, what with all the shopping and hanging out they’ve been doing. The Japanese, who have a word for working oneself to death—karoshi—have spawned a youth culture that seems to want nothing to do with work. Time magazine in its April 4 issue listed four words for the “over-indulged and underemployed” Japanese youth. There are: freeters, those who work part-time jobs instead of striving for careers; herbivores, young men focus more on their looks than work; parasite singles, young people who fail to launch, living rent-free with mom and dad who suppy meals and laundry services; and the disturbed hikikomori, who withdraw completely from society, living in their rooms for sometimes years at a time as youthful shut-ins.

It’s hard to imagine a less self-actualized person than a hikikomori, but I can understand the despair of the freeters. You work hard to get educated and then no job. In Japan, Time says, 30 percent of college graduates have no job offers. Try that here with our enormous student loans.

Japan’s youth have gotten some awful press, so it was gratifying to read that many of them have tossed aside their self-absorption to reach out to hundreds of thousands of their countrymen and women. More than 2,000 lined up to help at an arena-turned-homeless shelter. Ironically only 500 were needed – here, too, jobs were scarce. But the fact that they were there, lending a hand, was cause to celebrate. Maybe those young people just needed a venue to show they’re higher up Maslow’s pyramid than their elders gave them credit for.

 

ИкониikoniПодаръциИдея за подаръкикониикони

Although the excitement level for iPad 2, which probably should be iPad 1.5, is nowhere near the level that it was for the original iPad, the availability of the iPad 2 in stores today generated a notable news cycle.

What’s also notable is the complete dearth of anything remotely credible as a competitive tablet, as the AP’s coverage emphasized, noting:

Competitors such as Motorola Mobility Holdings Inc. can’t seem to match the iPad’s starting price of $499. Tablets that are comparable to the iPad in features cost hundreds of dollars more, while cheaper tablets are inferior to the iPad in quality.

I’m beyond baffled by this given that the PC and mobile phone boys have had plenty of time to simply follow Apple’s example of what a tablet should look like.  Microsoft says it won’t ship a tablet until 2012 which, given MSFT’s track record of late, will be more like 2014.

In the meantime, the iPad is plenty good, with Gartner expecting 65 million tablets (mostly iPads obviously) to be sold worldwide this year.  They’ve even gone so far as to predict a decline of PC sales in the face of the table onslaught.

As tablets reach critical mass, how will they impact the way we in PR and communications do our jobs?

Unlike laptops that are too clunky and smartphones that are too small, iPads let people consume digital media in all forms – eMagazines, news, radio, social media, video, music – anytime and anyplace. Worries about battery life or connectivity are fading fast.

And while the emphasis is on digital media, many argue that there will be room for more in-depth content such as books and thoughtful articles.  As the success of the Kindle demonstrates, people are comfortable reading thousands of words on their tablets.  What’s more , the tablet can help bring in-depth content to life with videos or slide shows and interactive demos.

For those of use fretting over the demise of daily newspaper and perceive collapse of journalism, the rise of the tablet is a godsend.  Most likely it will lead a population of consumers and customers that is better read and more informed than those of us addicted to newsprint.  (I admit, I still get a paper delivered to my door; can’t get over that just yet.)

Overtime, the rise of tablets will lead to a much more successful and healthy news media as business models and licensing issues get sorted out.  This in turn helps those of us in the PR, and will force us to become adept at the art of cranking out digital media content quickly and cost effectively. I can see the day when almost every press release includes a video element, not just the photos we provide today.

Thanks to Steve Jobs, a much improved way to consume digital media is here to stay. To Microsoft, Google, Motorola, et al, come on, get your act together!