Feb 20th, 2007
Jargon Alert
If you’re one of those people who has to look at press releases all day, I’m sure you’re fed up with unintelligible jargon that ends up being passed off as interesting or relevant day in and day out. Apparently jargon-filled documents have a modicum of meaning or they wouldn’t keep happening.
While jargon may come with the territory in some industries, there are certain words that need to stop being used (or mis-used). The most offensive in my book are unique, seamless and leverage. These at one time useful words have been worked into the ground by corporate types so as to be rendered moot. Now we get sentences like “our unique and seamless integration leverages our leveraged integration seamlessly and uniquely.” Huh?
I’m to the point where I edit those words out in every document I see. It is probably a futile effort to ween folks off of them, but I’m not giving up the fight.
For all of use who have launched really technical products, here’s a vid you might find humorous. Jargon to the ‘nth degree.
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I�m to the point where I edit those words out in every document I see. It is probably a futile effort to ween folks off of them, but I�m not giving up the fight.